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Lava launches operations in Nigeria

…introduces unmatched 4G experience

By Anthony Okafor

Indian giant, Lava International Limited has launched its operations in Nigeria.

The mobile company also disclosed it’s plans to launch features phones into the nation’s market through Champion Series C1, A1, N1 and smartphones through Z series which includes Z81 2GB, Z81 3GB and Iris 51.

In his presentation at the launch of the mobile in Lagos, the Chief executive director, Lava Africa, Vikram Singh, said: “By introducing an unmatched 4G experience to Nigeria, Lava is hopeful that it will have a positive impact on the economic development and social enhancement of many communities across the country.”

Lava launches operations in Nigeria
From left: The country Manager, and Executive Director, Business Development, West Africa, Lava International, Mr. Rohit Singh, and the CEO, Raya International, Mr. Bassam Magahed, presenting a brand new Lava phone to one of the lucky winners, during the official launch of Lava Moblie in Lagos. (Lava launches operations in Nigeria)

He also noted that, after its successful launch of its operations in Egypt, Lava chose Nigeria as its next step for expansion with a promise to deliver affordable mobile technology to the market and community.

In his words, “Lava which started its operations in 2009 in India, remains committed to delivering trustworthy products and the most reliable user experience in all the markets in which it operates in and is appreciative of the opportunity to introduce the brand in Nigeria.

“Lava has also established a partnership with Raya Trade who will be taking up distribution of the company’s phones, a move which signifies that the mobile company intends to penetrate the market against incumbents already in the market.

On his part, Executive Director, Lava International Limited, West Africa, Rohit Singh, noted that although Nigeria remains a booming economy with population as well as demand, its prospects in the Information and Communication Technology (ICT) space remains huge even as Lava intends to tap into such distribution opportunity.

READ MORE: Lagos Assembly Summons Governor Ambode Over 2019 Budget

Singh said, “Nigeria is the biggest market in Africa but there different things one sees in other countries and Nigeria has huge distribution potential and this is what we looked and saw before starting operations here. We looked at the brands sold here in Nigeria, pricing and quality of phones. So we made sure that our phones had good quality”

Corroborating, Chief Executive Officer, Raya Trade, Bassem Megahed, said that the Nigerian economy is expected to receive a positive boost from not only a mutually beneficial trade and intellectual exchange but also employment generation with the onset of operations as well as distribution.

“The country has some gaps which I believe that we and lava can effectively work on despite the fact that we have been in Nigeria for 10 years for service and retail hence this is our first time we are going into distribution and our strategy is to employ locals which will be 95 per cent of Nigerians and 5 per cent of foreigners.”, he said.


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