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Indian giant, Lava invades Nigeria’s mobile market

Lava invades Nigeria mobile market

Anthony Okafor

The Nigerian market will witness a fierce competition in the technology industry following the emerges of international Indian company, Lava into the country.

Lava International Limited, a multinational mobile phone manufacturer headquartered in India, occupies a leading position in the industry.

The Chief Executive Officer, CEO of Lava Africa, Vikram Singh Parmar, in a statement made available to Newsbeats stated that since inception of the company in 2009, Lava family has grown to over 25,000 people and became one of the fastest growing handset companies in India.

In his words, “Backed by Research and Development Centers and manufacturing units based at India, Lava produces highly reliable products and services. Continual awards and recognitions for being the most trusted Indian Brand and also for having the best Customer Service Standards and performance only give testimony to our customers’ and our own faith in our vision.

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“Lava has established operations with leading presence in major emerging markets including India, Middle East (UAE, Saudi and Kuwait), Thailand, Bangladesh, Nepal, Pakistan, Myanmar, Sri Lanka, Russia, Indonesia and Mexico. Furthermore, Lava has expanded its operations to the African Continent starting with Egypt and followed to Sudan, Nigeria, Kenya and Ghana.”

In addition, he noted that, the company intends to invade the Nigerian market with the latest devices that carry advanced capabilities to compete with prominent international brands, adding,

“Especially the Chinese ones at affordable prices to the average and medium consumer, after the completion of all licenses and procedures required to establish vast presence in the Nigerian market.

“LAVA focuses on utilizing the software industry and the economical proximity with the Nigerian market to deploy technologically advanced products. LAVA will take advantage of the strong relations, the state of economic mobility and trade exchange between the Nigerian and the Indian civilizations and their similarity in many characteristics, qualities, cultures and economic situation and follow the example of major Indian investment companies in the creation of a brand that suits the Nigerian consumer.

Lava invades Nigeria mobile market
Lava invades Nigeria mobile market

“Indian companies have demonstrated their dominance in the field of technology in the last 2 decades and have evolved their ecosystem in a way that they are now positioned to deliver some of the most advanced and high quality technological products to the world. Today, India is the second largest source of computer software in the world after the United States.

“About 40 percent of the software used today in mobile phones are being developed in India. India is the source of programmers and engineers that make up the largest companies in the US Silicon Valley, with more than 300,000 engineers and programmers that own 750 companies with some of the leading Software as well hardware companies having Indians being the CEO of businesses like Google, Microsoft, Adobe and Nokia.

“Nigeria today stands at a point where the economy will receive a positive boost from not only a mutually beneficial trade and intellectual exchange but also employment generation with the onset of operations of such technologically advanced global brands.”

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